Webinar: To Know Is to Compare: Studying Social Media across Nations, Media, and Platforms

Description

Social media research has often been limited by siloed approaches that focus on single countries, single media, or single platforms. In To Know Is to Compare: Studying Social Media across Nations, Media, and Platforms, Mora Matassi and Pablo J. Boczkowski propose a novel epistemological framework that expands the way we study and understand social media. Drawing on real-life cases, they explore how comparison across nations, media, and platforms—alongside historical and linguistic dimensions—can provide a global, de-westernized, transmedia, and multiplatform perspective on social media. In this webinar, the authors will discuss the importance of holding comparative epistemologies, illustrating their approach with concrete examples that connect multiple media forms, diverse platforms, and cultural contexts. They will also outline key opportunities brought by comparative epistemologies when it comes to dealing with the continued fragmentation of the field of media and communication.